Jo Shmo is a relaxed, American-style restaurant developed by the creators of Ask, the high-end pizza chain. Ask came to us seeking a full concept for the new restaurant, covering the entire design from concept to layout, through to the services, furniture and lighting, with a view to building it out across several branches.
The project was notable for its very rapid programme: there were just 20 weeks between the initial brief and the opening of the first Jo Shmo restaurant. As a result we kept the palette simple, creating memorable points of focus which would communicate the youthful feel of the brand.
